H. Rao Unnava

H. Rao Unnava serves as Dean and Professor at the UC Davis Graduate School of Management. His research examines brand loyalty dynamics, consumer responses to advertising and sales promotions, and memory processes in consumer decision-making. As Dean, he provides strategic leadership for the business school while maintaining an active research program in marketing science.

Unnava's teaching portfolio includes marketing management, marketing strategy, consumer behavior, marketing research, promotional strategy, and international marketing at both undergraduate and graduate levels. His work bridges theoretical marketing concepts with practical applications in business strategy.

He has conducted influential research demonstrating how coffee consumption enhances group performance in collaborative settings, highlighting connections between consumer psychology and organizational behavior.