معرفی
Güneş Biliciler is an Assistant Professor of Marketing at Koç University Graduate School of Business. She holds a PhD in Marketing from the University of Texas at Austin and is actively engaged in research on consumer behavior, particularly focusing on time perception, sustainable consumption, and visual marketing.
- PhD, Marketing – University of Texas at Austin (2021)
- Master’s, Business Administration – Middle East Technical University
- Bachelor’s, Business Administration – Middle East Technical University
Her research explores how visual disorder in advertisements and personal environments influences consumer perception of time and product evaluations. She also investigates how appearance and workspace orderliness affect social judgments. A significant portion of her work is dedicated to sustainable consumer behavior, analyzing the psychological and contextual factors that drive preferences for durable and eco-friendly products. She employs experimental methodologies to derive robust behavioral insights.
Her publications appear in leading journals such as the Journal of Consumer Research and Journal of International Marketing, reflecting her contributions to both foundational and applied marketing science. The recurring themes across her work include perception, sustainability, visual design, and consumer decision-making.
She has received recognition through publications in top-tier journals, though specific awards or fellowships are not listed in the provided text.
Güneş Biliciler advises students and contributes to academic training in marketing, though no specific advisees are listed. There is no mention of research grants or funding sources in the available information.
She is affiliated with academic platforms including Google Scholar, ResearchGate, and ORCID, which support her scholarly outreach and collaboration.
