Ashleigh Logan-McFarlane

Dr. Ashleigh Logan-McFarlane is a Lecturer in Marketing at Edinburgh Napier University's Business School and Co-Chair of the Academy of Marketing Visual Methods Special Interest Group (SIG). Her research focuses on societal dimensions of consumer behavior, particularly influencers, market dynamics, fashion marketing, and digital communities, employing ethnographic and visual methodologies like netnography.

• Key research areas: Influencers, digital consumer behaviors, visual methodologies
• Active in organizing/leading workshops on visual research (e.g., Technovisualities 2023, Future Visualities 2022)
• Affiliated with: Tourism Research Centre, Centre for Business Innovations and Sustainable Solutions

She has received ESRC doctoral funding and holds a Fellowship of the Higher Education Academy. Her work appears in journals like European Journal of Marketing and Journal of Fashion Marketing and Management, with presentations at major consumer behavior conferences.