Gui Liberali

Gui Liberali is a full Professor of Digital Marketing at the Rotterdam School of Management (RSM) of Erasmus University Rotterdam. He holds editorial roles as Associate Editor at Marketing Science and Area Editor at the International Journal of Research in Marketing. His research focuses on optimal learning, AI-driven marketing, adaptive experiments (e.g., clinical trials), and reinforcement learning. He earned a B.Sc. in Computer Science and a doctorate in Marketing.

Key research interests include multi-armed bandits, online advertising strategies, and dynamic programming applications in marketing. His work bridges computational methods with consumer behavior analysis, often applying machine learning to real-world marketing challenges. Recent publications explore real-time adaptive clinical trial design and AI integration in consumer dynamics modeling.

• Education:
  • Doctorate in Marketing
  • B.Sc. in Computer Science
• Editorial Roles:
  • Associate Editor, Marketing Science
  • Area Editor, International Journal of Research in Marketing

He has supervised multiple PhD candidates in areas like machine learning applications, mobile marketing, and consumer neuroscience. His lab, the Erasmus Centre for Optimization of Digital Experiments, develops cutting-edge tools for adaptive digital marketing strategies. Notable contributions include foundational work on website morphing algorithms and their empirical validation.