معرفی
Giuseppe Stigliano is Adjunct Lecturer at UCL School of Management and Senior Staff Research Scientist at Google DeepMind. A recognized thought leader in marketing and retail innovation, he co-authored three books with Philip Kotler exploring digital transformation in retail and fashion industries.
Research Focus: Examines the intersection of technology and consumer experience in post-digital business environments, with emphasis on generative AI applications, customer experience optimization, and retail business model transformation. Developed the concept of 'optichannel' customer engagement strategies.
Industry Impact: Advises global brands on marketing strategy and digital transformation, with keynote presentations delivered in over 30 countries. Recognized by Thinkers50 as one of the world's most influential management thinkers (2024).
