معرفی
Giuseppe Marotta is a Full Professor in the Department of Law, Economics, Management and Quantitative Methods (DEMM) at the University of Sannio, specializing in Rural Economics and Valuation (AGR/01). He also serves as Pro-Rector of the university and has held numerous leadership roles, including Director of DEMM and member of the Board of Directors of the Consortium for Applied Research in Agriculture (CRAA)-Campania Region. He is actively involved in the AgriSmart Study Center of Coldiretti Campania.
- Laurea in Economics and Commerce, University of Naples 'Federico II', 1980
- Specialization in Agricultural Economics, Scuola di Specializzazione e Ricerca Economico-Agraria per il Mezzogiorno, 1983
His research focuses on rural development, agri-food systems, multifunctional agriculture, and value creation. He has led numerous research projects on agricultural policy, rural governance, and sustainability, with a strong emphasis on regional development in Southern Italy. His work integrates economic analysis with social responsibility and innovation in agri-food value chains.
The recent publications reflect a consistent focus on sustainability, consumer behavior, and innovation in agri-food systems. Key themes include corporate social responsibility, value creation in multifunctional farms, consumer preferences for food attributes (especially wine and craft beer), and sustainable innovation in supply chains. His research employs advanced methodologies such as structural equation modeling and best-worst scaling, often in collaboration with leading scholars in agricultural economics.
- Member of the Editorial Board, Rivista di Economia Agraria (2011–2014)
- Guest Editor, MDPI Sustainability (2019–2021)
- Referee for Journal of Agricultural and Applied Economics, Agricultural and Food Economics, and Economia Agro-Alimentare
- President of the Organizing Committee, 19th SIEA Annual Conference (2011)
- President of the Program Committee, 51st SIDEA Annual Conference (2014)
Marotta has supervised PhD students as a member of the Doctoral Faculty in 'Persona, Mercato, Istituzioni' and has coordinated multiple research projects funded by the Campania Region, MIUR, and the European Union. He has played key roles in designing rural development programs and integrated rural projects across Southern Italy. His professional consultancy includes contributions to regional rural development planning and agri-food policy formulation.
He leads and participates in research groups and centers focused on rural and agri-food systems, including the AgriSmart Study Center and the Consortium for Applied Research in Agriculture. His leadership in national and regional research initiatives underscores his role in shaping rural development policy and practice.
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