معرفی
Giana Eckhardt is a Professor of Marketing at King’s Business School, King’s College London, and a Fellow of the Academy of Social Sciences. She holds a B.S. in Marketing from the University of Connecticut and a Ph.D. in Marketing from the University of Minnesota.
Her research focuses on consumer behavior, consumer culture, ethics, branding, and the sharing economy. Key contributions include studies on marketized care, digital nomadism, and intersectional marketing theory. She has published over 40 articles in top journals like Journal of Consumer Research and co-authored The Myth of the Ethical Consumer.
- Editorial roles: Associate Editor of Journal of Consumer Research, Editorial Review Board of Journal of Marketing
- Media features: Wall Street Journal, The Economist, NPR, Scientific American
- Grants: Australian Research Council, Marketing Science Institute, British Academy of Management
Her work addresses UN Sustainable Development Goals related to poverty, inequality, and global partnerships. She teaches brand management to MBA and executive MBA students.
Awards include recognition from the Sheth Foundation and Marketing Science Institute. Her research network spans collaborations across China, Europe, and global institutions like the United Nations CSR Global Forum.
