معرفی
Hongwei He is Chair Professor of Marketing at Alliance Manchester Business School, University of Manchester. He specializes in Business Ethics, Corporate Social Responsibility (CSR), Branding, Consumer Psychology, and Leadership. His editorial roles include Senior Associate Editor for Journal of Business Research (2020-2023) and Associate Editor for Group & Organization Management. He has authored/co-authored over 45 research outputs in top journals like Journal of the Academy of Marketing Science and Journal of Business Ethics, focusing on CSR, consumer behavior, and organizational dynamics. His work also addresses sustainable development goals, gender roles, and pandemic impacts on business.
Professor He has received teaching awards at multiple institutions and recognition for editorial contributions. His collaborative projects include significant work with British Salt (Tata Chemicals subsidiary), earning Innovate UK’s Business Collaboration and Partnerships Award. His research bridges academic rigor with practical implications for businesses navigating ethical, social, and environmental challenges.
Key areas of impact include corporate social activism, consumer ethics, and leadership in dynamic environments. His media contributions address topics like post-pandemic marketing transformations and brand activism strategies. He co-authored the 8th European Edition of Kotler’s Principles of Marketing, underscoring his influence in marketing education.
