George John

George John is the General Mills-Paul S. Gerot Chair in Marketing and a full Professor at the Carlson School of Management, University of Minnesota. Previously, he served on the faculty at the University of Wisconsin. He holds a BTech in Aeronautical Engineering from the Indian Institute of Technology, Madras, an MBA from the University of Illinois at Urbana-Champaign, and a PhD in Marketing from Northwestern University's Kellogg School of Management.

His research examines governance structures in industrial markets, with emphases on:

• Distribution channel efficiency and conflict resolution
• Technology commercialization and intellectual property strategies
• Sales force compensation design through field experiments
• Retailer-supplier dynamics in omnichannel environments

John's publications demonstrate consistent focus on empirical investigations of market mechanisms, with recent methodological shifts toward large-scale field experiments. His work frequently intersects industrial organization economics and behavioral theory.

Honors include:

• American Marketing Association Dissertation Award
• Thomson Reuters Web of Science Highly Cited Researcher (Business/Economics)

Current projects investigate bidding versus negotiation protocols in industrial procurement and field experiments on multidimensional sales incentives. He leads no disclosed labs or teams but collaborates extensively with industry partners for data access.