معرفی
Gayle O'Keefe is a Professor of Practice in the School of Business at Molloy College, specializing in Business and Marketing Analytics. She holds an MBA from Baruch College (CUNY) in Statistics and Marketing (2013) and a B.S. in Psychology from Brooklyn College (2008). Her teaching focuses on quantitative analysis and marketing strategy. Prior to academia, she held roles such as Senior Analyst at Digitas (2013–2015), Data Analyst at Endai Worldwide (2012–2013), and Program Administrator at NYU College of Dentistry (2010–2011). Her research interests span Business Intelligence, Marketing, and technology-driven business strategies. She has contributed to peer-reviewed publications and conference proceedings addressing topics like the metaverse and workplace collaboration.
Education:
- M.B.A., Statistics & Marketing, Zicklin School of Business, Baruch College (CUNY), 2013
- B.S., Psychology, Brooklyn College, 2008
Research Interests: Leveraging data analytics and quantitative methods to drive business decisions, particularly in marketing strategy and emerging technologies. She explores trends in digital transformation and organizational dynamics.
Professional Experience:
- Senior Analyst, Digitas (2013–2015)
- Data Analyst, Endai Worldwide (2012–2013)
- Program Administrator, NYU College of Dentistry (2010–2011)
- Meetings Specialist, National Hemophilia Foundation (2008–2010)
