معرفی
Dr. Frans Folkvord is an Associate Professor at Tilburg University's Department of Communication and Cognition within the Tilburg School of Humanities and Digital Sciences. His research focuses on health communication, particularly the impact of digital media and social influencers on health behaviors, with an emphasis on minors' eating habits and body image. He holds a Veni Prize (2019) and contributes to external initiatives like the WHO Technical Working Group and PredictBy. Folkvord's work spans methodologies such as discrete choice experiments, randomized controlled trials, and health technology assessment frameworks like MAFEIP. He actively supervises PhD students and collaborates with interdisciplinary teams, including the Academic Collaborative Center for Digital Health & Mental Wellbeing.
Research Interests: Digital health interventions, influencer marketing effects, public health strategies, health economics, and behavioral health. His studies explore how social media platforms and influencers can be leveraged for health promotion while addressing risks like unhealthy eating habits in youth.
Key Publications: Recent works highlight influencer roles in health promotion, methodological frameworks for health interventions, and policy-relevant analyses of health technologies. These contributions bridge communication studies, public health, and clinical research, emphasizing evidence-based approaches to health challenges.
Awards: Veni Prize (2019), a prestigious Dutch grant supporting innovative research.
Advising & Grants: Accepts PhD students and engages in externally funded projects, including collaborations with the European Commission and health policy organizations.
Labs/Teams: Active in the Academic Collaborative Center for Digital Health & Mental Wellbeing, focusing on digital solutions for health and mental wellness.
