Frank Baeyens

Frank Baeyens is a Professor at the KU Leuven, affiliated with the Faculty of Psychology and Educational Sciences. He works within the Centre for Psychology of Learning and Experimental Psychopathology, focusing on behavioral and clinical psychology research.

His research spans public health, addictive behaviors, smoking cessation, and experimental psychopathology, with a strong emphasis on e-cigarette use, fear conditioning, and behavioral interventions. Recent publications highlight trends in nicotine harm reduction, physician attitudes, and cognitive-behavioral mechanisms in avoidance behaviors.

He has supervised PhD research, including K. Adriaens's 2020 thesis on tobacco harm reduction. His work has been presented at international conferences like the Global Forum on Nicotine and SRNT Europe, and published in journals such as BMC Public Health and Clinical Psychological Science.