معرفی
François Colbert is a Professor in the Department of Marketing at HEC Montréal. He holds the Carmelle and Rémi Marcoux Chair in Arts Management and the UNESCO Chair in Cultural Management. He leads the Master of Management in International Arts Management and the Master of Management in Cultural Enterprises, as well as the PhD field in Marketing and Management of Arts, Cultural Industries, and Media.
Educations:
- MBA, HEC Montréal
- M.Sc. (gestion), HEC Montréal
Research Interests: Focuses on marketing strategies in arts and cultural sectors, including brand management for cultural institutions, consumer behavior in cultural contexts, and international cultural policy. His work explores topics such as urban cultural branding, experiential marketing evolution, and cultural revival trends like Hanfu clothing in China.
Supervision & Grants: Advised six PhD and Master’s students on topics ranging from strategic branding to cultural policy analysis. Collaborates on projects involving vinyl stores’ role in consumer behavior and cultural enterprise strategies. Leads pedagogical initiatives like the Cultural Enterprises Management programs.
Labs/Teams: Oversees research through the Carmelle and Rémi Marcoux Chair, contributing to interdisciplinary studies on cultural industries and arts management.
