معرفی
**Danilo Dantas** is a **Professor** in the **Department of Marketing** at **HEC Montréal**, a leading business school in Canada. He holds additional roles as the **Pedagogical Coordinator of the Specialized Graduate Diploma (D.E.S.S.) in Arts Management** (in French) and a **Regular Member** of the **Observatoire Interdisciplinaire de Création et de Recherche en Musique (OICRM)**. His expertise spans **Music Marketing**, **Database Marketing**, and **Electronic Commerce**, with a focus on cultural branding, consumer engagement, and digital strategies in creative industries.
**Education**: He earned his **Doctorat ès sciences de gestion (marketing)** from Université de Grenoble II, along with advanced degrees including a **D.E.A. in Sciences de Gestion (marketing)**, **D.E.S.S. in Commerce International**, and a **B.A.A. in Administration** from UFRGS, Brazil.
**Research & Teaching**: Professor Dantas teaches courses such as *Marketing des arts et de la culture* and *Analyse des bases de données en marketing*. His research investigates topics like cultural branding (e.g., leveraging live music for city brands), music industry strategies, and consumer behavior in digital ecosystems. Recent work explores the interplay between brand fit and new product performance, social media impact on online communities, and e-Government service quality metrics.
**Advising**: He has supervised **2 PhD dissertations**, **7 Master’s theses**, and **21+ supervised projects**, covering areas such as VR consumer experiences, vinyl store dynamics, and festival attendee motivations. His projects often address practical challenges in arts management, digital transformation, and cultural policy.
**Labs/Teams**: His affiliation with OICRM integrates music creation and research, while his work with the Chaire de gestion des arts Carmelle et Rémi-Marcoux emphasizes arts management education and data-driven decision-making.
