معرفی
Finola Kerrigan is Professor of Marketing and Deputy Dean at Birmingham Business School, University of Birmingham. She is also Deputy Chair of the Arts, Heritage, Nonprofit and Social Marketing Special Interest Group of the Academy of Marketing and serves on the board of the International Society of Markets and Development (ISMD), where she is a past President. Her academic leadership includes prior roles as Head of Department and Doctoral Lead in Marketing.
- PhD, University of Hertfordshire
- PG Certificate in Teaching and Learning in Higher Education, University of Hertfordshire
- MA in European Integration, University of Limerick
- BA in English, Sociology and Politics, University College Galway
Finola Kerrigan's research centers on branding, digital identity, ethics, and the cultural and creative industries. She explores how new technologies reshape marketing and consumer behavior, with a focus on film, fashion, and the arts. Her work integrates qualitative and creative methodologies to examine consumer experiences, nostalgia, and responsible marketing practices.
Her recent publications reveal a strong thematic focus on ethical dimensions in marketing, particularly in entertainment and branding. She investigates regressive nostalgia, consumer commentary on ageing and sexuality, and the need for responsible film marketing. Her work bridges theory and practice, contributing to debates in macromarketing, brand theory, and sustainability in fashion and the arts.
- Fellow of the Royal Society of Arts
- President of the International Society of Markets & Development
- Member of the Academy of Marketing Executive
- Secretary of the Academy of Marketing
- Co-chair of the 2012 International Conference on Markets and Development
Finola has secured research funding from the ESRC, EPSRC, British Academy, and charitable organizations. She has led industry collaborations and advised public and commercial bodies. She mentors PhD students and contributes to academic governance through editorial roles in journals such as Marketing Theory and Journal of Marketing Management.
She is actively involved in the arts community, serving on the Board of Directors of the Jasmin Vardimon Dance Company and contributing to research in arts marketing and consumption. She has also taught internationally, including at Royal Holloway, University of London, and as a visiting researcher at Monash, Deakin, and National Chengchi Universities.
حوزههای پژوهشی
