Ferhat SAYIN

Ferhat SAYIN is a Researcher at the Turkish-German University, affiliated with the Faculty of Economics and Administrative Sciences and the Department of Business Administration. He has conducted research on topics such as augmented reality in supply chains, sustainable apparel consumption, and digital transformation. His work intersects consumer behavior, marketing strategies, and technological innovations in business.

• Education: Ph.D. (Business Administration), M.A. (Business Administration with Thesis), B.Sc. (Business Administration) from Turkish-German University.

Research interests include digital marketing, consumer behavior analysis, and sustainability in the apparel industry. His publications explore the application of augmented reality in supply chain management and the critical factors influencing purchase intentions for eco-friendly products.

He contributed to the project 'Turkish-German University Digital Transformation Excellence Center' (2022–2024), serving as a researcher. His work also appears in edited volumes such as 'Sustainability Innovations in Times of Crisis,' focusing on consumer behavior in sustainable apparel markets.