Mustafa Zihni Tunca

Mustafa Zihni Tunca is a Professor at the Faculty of Economics and Administrative Sciences, Department of Business Administration, at Suleyman Demirel University. He holds a PhD in Business Administration from Lancaster University and has published extensively in fields such as E-commerce, Supply Chain Management, and Social Media.

• License degree from Dokuz Eylul University (1993)
• MBA from Fairleigh Dickinson University (1997)
• PhD from University of Lancaster (2002)

His research focuses on E-commerce, Information and Communication Technologies, and Sustainability, analyzing digital consumer behavior, motivation in virtual environments, and sustainable business practices. His recent articles explore topics like purchase intention in E-commerce, E-sports motivation, and the role of mentoring in organizational success.

Publications highlight his expertise in digital transformation, leadership dynamics, and hedonic consumption. He has contributed to international journals such as Southwest Jiaotong University Journal and European Journal of Educational Research.

Professor Tunca teaches courses including Research Methods, E-Commerce, and Operations Management, emphasizing practical applications of business theory.