Şefika ÖZDEMİR

Şefika ÖZDEMİR is an Associate Professor in the Department of Public Relations and Promotion at the Faculty of Communication, Süleyman Demirel University. Her academic career spans advertising, digital marketing, and consumer behavior research with a focus on contemporary societal challenges.

Her educational credentials include:

• Licence in Business Administration from Dokuz Eylül University (2004)
• Master's in Business Administration (with thesis) from Süleyman Demirel University (2007)
• Doctorate in Business Administration from Süleyman Demirel University (2014)

Dr. ÖZDEMİR's research investigates sustainable consumption in advertising, real-time social media marketing during crises like the pandemic, viral advertising effectiveness, and ideological brand communication through Hollywood cinema. She also examines anti-consumption lifestyles, marketing at the bottom of the pyramid, and brand experience in hospitality sectors, blending theoretical frameworks with practical industry applications.

Her publication trends (2020-2023) reveal concentrated exploration of digital marketing innovations, sustainability communication, and bibliometric analyses of poverty marketplaces. Recent works address pandemic-era Twitter marketing strategies, sustainable advertising case studies (e.g., Fairy/Finish), and rural lifestyle media representations, demonstrating responsiveness to evolving market dynamics and societal shifts.