Felix Eggers

Felix Eggers is a Professor of Marketing at Copenhagen Business School (since 2021), leading research in digitalization, AI, and quantitative methods. He previously held roles at the University of Groningen and was a visiting scholar at institutions like MIT Sloan and the University of New South Wales. His work bridges academic rigor with practical consulting experience.

Education: PhD in Marketing from the University of Hamburg. Teaching qualifications include the University Teaching Qualification (BKO) from Groningen.

Research focuses on digital business models, Generative AI, Corporate Digital Responsibility, pricing, and branding. Methodologically, he specializes in conjoint analysis and discrete choice experiments. Collaborations include the Measuring the Digital Economy initiative and GDP-B development.

Publications appear in top journals like Marketing Science and Journal of Marketing. Recent work explores privacy calculus (PRICAL index), cultural differences in data sharing, and AI adoption dynamics.

Supervises Master’s theses with a quantitative focus. Engages in external projects like co-supervising PhD students and advising Kwantum Analytics. Active in developing my.preferencelab.com for preference measurement tools.

Contributions span academic conferences (e.g., Quantitative Marketing Research Conference) and industry partnerships, emphasizing applied research in digital transformation and consumer behavior.