Friederike Paetz

Prof. Friederike Paetz is a Full Professor of Mathematics, Statistics, and Special Informatics at Anhalt University of Applied Sciences (Bernburg). She holds a Ph.D. in Business Administration (2013) and a Habilitation in Business Administration (2019) from TU Clausthal. Previously, she served as an Extraordinary Professor (2023), Academic Director of Clausthal Executive School (2021–2024), and Head of the 'Data Analysis and Classification in Marketing' research group. She is actively involved in academic societies like DAGStat and the German Classification Society. Her research focuses on Green Service Operations, preference heterogeneity modeling, and digital market dynamics. Key contributions include advancing methods for conjoint analysis and discrete choice experiments.

• Education:
  • PhD in Business Administration (2013), TU Clausthal
  • Habilitation (2019), TU Clausthal
  • Master's in Mathematics (2008), University of Paderborn
• Research Interests:
  • Mathematical modeling of consumer preferences
  • Optimization and simulation methods for market analysis
  • Impact of digital technologies on consumer behavior

Her work bridges statistical theory with practical marketing applications, emphasizing sustainable development and data-driven decision-making. Current projects explore cashierless shopping systems and voice commerce dynamics.

Grants & Leadership: Led research initiatives on optimal product line design and fair trade label pricing. Served as a board member in academic societies. Advises on digital market strategies and consumer preference modeling.

Labs/Teams: Heads the 'Data Analysis and Classification in Marketing' lab, collaborating with industry partners on applied research.