Robert Zeithammer

Robert Zeithammer is a Professor of Marketing at the Anderson School of Management, University of California, Los Angeles. He is globally recognized for his expertise in pricing strategies, consumer preference modeling, and auction theory, with a focus on digital marketplaces and quantitative market research.

• Ph.D. in Management Science, MIT Sloan School of Management, 2003
• M.A. in Mathematics, University of Pennsylvania, 1998
• B.A. in Economics and Mathematics, University of Pennsylvania, 1998

His research spans participative pricing mechanisms and Bayesian preference measurement. Zeithammer's work combines analytical modeling with structural estimation techniques to analyze digital pricing innovations like eBay auctions and Priceline's NYOP model. Key themes include:

• Dynamic pricing in sequential auctions
• Consumer risk preferences in bidding
• Conjoint analysis methodology
• Policy implications of pricing algorithms

Recent publications focus on algorithmic pricing regulation, abortion policy preferences, and ignition interlock device effectiveness. Scientific awards include the Paul Green Award finalist status (2016) and the German Academic Association for Business Research Best Paper Award (2015).