معرفی
Federico Brunetti is a Full Professor at the Department of Management, University of Verona. He holds a Degree in Economics from Verona University and a PhD in Business Administration from Venice University. His roles include teaching courses such as Business Management, Corporate Identity, and Digital Business, and coordinating the postgraduate program in Marketing and Business Communication. He is also the Associate Editor of Sinergie Italian Journal of Management and serves on the Scientific Committee of several conferences.
Education:
- Bachelor’s Degree in Economics, University of Verona
- PhD in Business Administration, University of Venice
Research Interests: His work focuses on corporate identity and branding, sustainability and business ethics, and the evolution of firm-market relationships. Key areas include customer education, digital transformation, and innovative business models. He explores how firms can balance profitability with social and environmental responsibility, leveraging digital tools and ethical practices.
Professional Activities:
- Editorial roles: Sinergie Italian Journal of Management
- Committee memberships: Excellence in Services International Conference (EISIC), Salone della CSR
- Leadership roles: Director of Event Management 3.0 Program (2011–2016)
Labs/Teams: Active in research groups like Brand Management and Customer Experience in Services Industry, focusing on sustainable business models and digital innovation.