Farag Edghiem

Dr. Farag Edghiem is a Senior Lecturer in Digital Marketing Communications at Manchester Metropolitan University, where he leads undergraduate and postgraduate courses while supervising doctoral students. A certified Management and Business Educator (CMBE), he holds a PhD in Innovation Management from Liverpool Business School.

Research Focus: Edghiem investigates digital transformation in service sectors, examining service automation, robotic applications, and value co-creation. His work extends to digital branding and user experience challenges in marketing contexts.

Publication Patterns: Recent works analyze digital entrepreneurship ecosystems across multiple dimensions including organizational structures, innovation frameworks, and cross-cultural implementations in MENA regions.