معرفی
Fabrizio Zerbini is a Professor of Practice in Marketing Management at SDA Bocconi School of Management, Bocconi University. He serves as Director of the Marketing Area and Scientific Director of the Mobius Lab for Future Mobility. His expertise spans Customer Experience Management, AI-driven Digital Marketing, and Business Ethics. He holds a Ph.D. in Management from Bocconi University.
**Education**: PhD in Management (Bocconi University).
**Research Interests**: Focuses on AI applications in marketing, sustainable urban mobility, B2B strategies, and ethical business practices. Recent work explores Gen Z mobility trends and digital transformation in go-to-market strategies.
**Awards**: Received Teaching Award (2020), multiple Research Awards (ESCP & Bocconi), and Best Management Paper (2007).
**Grants & Roles**: Directed the Master in Event and Exhibition Management at Bocconi. Has held roles as Associate Dean for Undergraduate Studies and Scientific Director for Digital Marketing programs. Active consultant for global firms like Amazon, Mercedes, and Unicredit.
**Labs/Teams**: Leads Mobius Lab, researching future mobility solutions, and collaborates with institutions like the Carlson School of Management (Minnesota) and Hebrew University (Jerusalem).
