معرفی
Fabio Cassia is an Associate Professor of Management at the University of Verona, Department of Management. He holds a Ph.D. in Marketing for Business Strategies from the University of Bergamo (2007). His research focuses on international business strategies, B2B branding, tourism management, and PLS-SEM methodologies. He has received multiple awards as an author and reviewer. Cassia teaches courses in international management, marketing, and strategic management across various programs, including Master’s and Bachelor’s degrees. He actively participates in research groups addressing topics like digital transformation for SMEs in Verona, tourism destination planning, and service quality in water utilities. He also serves on multiple academic committees, including the Teaching Committee for Foreign Languages and Literatures and the Departmental Research Committee.
Education: Ph.D. in Marketing for Business Strategies (University of Bergamo, 2007).
Research interests include international business development, B2B branding strategies, and tourism marketing innovation. He has contributed to projects such as analyzing the economic impact of cultural events like Tocatì and assessing customer satisfaction in B2B relationships. His work often employs quantitative methods, particularly PLS-SEM.
Awards: Several honors for academic contributions, though specific titles are not detailed in the text.
Teaching & Advising: Instructs modules in international management, marketing planning, and strategic management applied to international markets. Advises students in the Management and Business Strategy program (e.g., LM38).
Labs/Teams: Engaged with research centers like the LOOP Research Center (Circular Economy & Sustainability) and the Laboratorio sulle metodologie di ricerca aziendale.
