Ewout Nas

Ewout Nas serves as a Digital Commerce Lecturer and Researcher at the Faculty of Business and Economics (FBE) of Amsterdam University of Applied Sciences. He additionally holds dual roles as Education Research Officer for Emerging Technology for Business and general Education Research Officer, focusing on applied social robotics research in retail environments.

Nas specializes in social robotics within retail contexts, investigating how robot morphology (humanoid vs. non-humanoid), perceived fit, and ease of use influence customer acceptance. His work examines the balance between user enjoyment and concerns, business value propositions, and practical implementation challenges of AI-powered social robots like Pepper in commercial settings.

His 11 research outputs (2023-2025) reveal consistent focus on real-world retail applications through field studies and surveys. Key patterns include comparative analyses of robot types, customer satisfaction drivers, and evidence that usability benefits frequently outweigh privacy concerns in store deployments.

No scientific awards were documented in the provided materials.

Collaborative advising structures and grant funding details were not specified, though Nas actively participates in research teams conducting applied studies. His work emphasizes practical business implications over theoretical frameworks.

Nas operates within the Centre for Economic Transformation at Amsterdam University of Applied Sciences, collaborating closely with T. Verhagen, S. van de Sanden, J. Arnoldy, and K. Hindriks. This team organizes industry events like the Social Robot Symposium and delivers professional presentations translating research into actionable retail insights.