Ester Reijnen

Prof. Dr. Ester Reijnen is a Professor at the ZHAW School of Applied Psychology within ZHAW Zurich University of Applied Sciences. Her research focuses on understanding how visual and textual information influences consumer decisions in health, environmental, and energy contexts. She actively participates in projects like the Cyber Resilience Network for the Canton of Zurich (team member) and led the Doing Good with Virtual Reality? initiative. Her work bridges behavioral science with practical applications in healthcare communication, sustainable consumption, and energy policy.

Key research interests include the impact of pictograms on medication safety, carbon labeling efficacy, and the role of behavioral nudges in promoting healthier and greener choices. She frequently collaborates with institutions like the Swiss Journal of Psychology and Frontiers in Psychology, contributing peer-reviewed articles on topics ranging from solar energy subsidies to food labeling design.

Prof. Reijnen has presented at major conferences such as the European Conference on Visual Perception and International Conference on Environmental Psychology. Her research emphasizes translating academic findings into actionable strategies for public health and environmental sustainability.

In advising and grants, she has coordinated multiple interdisciplinary projects and secured funding for initiatives addressing consumer behavior in energy and healthcare sectors. She is affiliated with ZHAW's Rail Transport Service Environment (RTSE II) team and contributes to applied research labs focusing on technology-driven behavioral interventions.