معرفی
Esra Topcuoglu, Ph.D. is an Assistant Professor of Hospitality and Tourism at the School of Business, Indiana University. She holds a Ph.D. in Hospitality Administration with a Marketing major from the University of Nevada Las Vegas, an MBA from Bahcesehir University (Turkey), and a B.A. in Italian Language and Literature from Ankara University (Turkey).
- Research Focus: Marketing communications effectiveness, sustainability practices in the hotel industry, and customer behavior in hospitality/B2B contexts.
- Key Publications: Explore CSR motivations in hospitality, green messaging strategies, and brand communication effectiveness.
Areas of Expertise: Customer behavior in hospitality marketing, meetings/events management, and hotel B2B sales. Current work investigates sustainability integration and corporate branding dynamics in the hospitality sector.
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