معرفی
Jean Jeon is an Associate Professor of Marketing at the College of Business, University of Nevada, Reno. Their research focuses on franchising, business-to-business dynamics, sales management, and service marketing. They teach courses including Marketing Research, Distribution Channels, and International Marketing.
Education:
- Ph.D., Marketing, University of Oklahoma
- M.A., Economics, Yonsei University
- B.B.A., Finance, University of Iowa
Research themes include sustainability in franchising, ethical dilemmas in corporate environments, and cross-national brand perceptions in emerging markets like BRICS countries. Articles span topics from cultural adaptation of global brands to unintended effects of marketing messages on sales teams.
No scientific awards are listed, and no advising/grants information is provided. No lab affiliations or teams are mentioned.
