Erika Graf

Prof. Dr. Erika Graf is a Professor for International Business Administration at Frankfurt University of Applied Sciences, Faculty of Business and Law. She serves as Director of Internationalisation Strategy for the faculty and has held academic roles since 2011. Her professional background includes senior consulting roles in the service industry, marketing management in global corporations, and teaching in institutions like the University of Applied Sciences in Mainz.

Education: Bachelor in Marketing Management (University of Applied Sciences, Mainz), Master in International Business (Pace University, USA), PhD from NIMBAS University (Netherlands) and University of Bradford (UK).

Research focuses on sustainability marketing, cross-cultural marketing in social media, international marketing strategies, and marketing productivity. She has collaborated with universities and businesses on studies involving customer loyalty, CRM systems, and technology adoption in various industries. Her work spans academic publications and practical consulting, emphasizing interdisciplinary approaches to business challenges.

Her published works explore topics such as sustainability in HR recruitment, market entry strategies (e.g., Lidl in Finland), and digital marketing tools for SMEs. She actively engages in academic conferences and is a member of the American Marketing Association and Marketing Club Frankfurt.

Her teaching spans courses in Marketing, International Strategic Management, and Sustainability, delivered in English. She advises students and collaborates on interdisciplinary initiatives, emphasizing global business practices and ethical considerations.