Graf

Prof. Dr. Graf is a faculty member at Technische Hochschule Mannheim, serving as Professor for ABWL, Marketing and Controlling since 2002. He founded and leads the Institut für Unternehmensführung (IfU) focused on Business Development, Product Portfolio Management, and Sales Management.

• Graduated as Diplom-Kaufmann from Universität Mannheim in 1993
• PhD in 1997 from Universität Mannheim

His research spans strategic development, applied preference analysis, decision theory, and pricing studies using advanced market research methods. He has over 30 years of experience as founder/CEO of SMEs and has led corporate restructuring projects at BASF SE. In 2010-2015 he founded and operated the energy supply company DIG Deutsche Industriegas GmbH before returning to academia.

Prof. Graf is actively involved in consulting, coaching, and advisory board roles for SMEs, and collaborates with international organizations like the American Marketing Association.

• Key Contributions:
• Coordinated 40M€ BioRN cluster project (2009)
• Developed Controlling frameworks for plant biotechnology