معرفی
Eric Rhiney serves as an Assistant Professor of Management in the Department of Management at Webster University's George Herbert Walker School of Business & Technology, based at the St. Louis Main Campus in Missouri, USA.
His academic background includes:
- B.S.B.A. in Marketing from the University of Central Missouri
- M.B.A. from Webster University
- Ph.D. in International Business and Marketing from Saint Louis University
Research focuses on international marketing (consumer ethnocentrism), consumer behavior within cross-cultural identity frameworks, and heritage branding applications. He teaches specialized courses in marketing research, marketing strategy, and survey design methodology, with expertise recognized in branding, consumer behavior analysis, and international marketing systems.
No scientific awards or grant details are specified in available materials, though his professional profile highlights active contributions to marketing academia through teaching and research in his core disciplines.
