معرفی
Dr. Mark Arnold is the Clarence and Helen Steber Professor and Department Chair of Marketing at Saint Louis University's Richard A. Chaifetz School of Business. He holds a Ph.D. in Business Administration from Saint Louis University, an MBA from University of Missouri-St. Louis, and a B.A. in Political Science. His professional experience includes roles at the Federal Reserve Bank of St. Louis and U.S. Army Aviation Systems Command.
Dr. Arnold's research focuses on consumer behavior dynamics in marketing contexts, including international marketing strategies, brand management psychology, retail consumer experiences, and cross-cultural consumer identities. His publications frequently investigate hedonic shopping motivations, regulatory focus theory applications, and brand community dynamics.
His scholarly work demonstrates consistent focus on consumer psychology across cultural contexts, with methodological strengths in experimental design and structural equation modeling. Recent publications show increased attention to digital marketing challenges and crisis management in brand relationships.
Major Awards:
- Teaching Innovation Award (2019)
- Dr. Nokyoon Kwak Research Award (2018)
- Diamond Publication Awards (2016, 2018)
- Emerson Excellence in Teaching Award (2015)
- Davidson Award for best paper in Journal of Retailing (2005)
As Department Chair and former Senior Associate Dean, Dr. Arnold has chaired 17 dissertation committees and led curriculum development initiatives. He maintains editorial board positions at Journal of Business Research and serves as Scientific Panel Reviewer for the Israel Science Foundation. His community engagement includes Multicultural Achievement Committee mentorship and media commentary on consumer trends.
