Eric Markgraf

Eric Markgraf serves as a Lecturer of Communication at the Annenberg School for Communication and Journalism, University of Southern California, affiliated with the Communication Management program (MCG).

His academic background includes a BA in journalism and international relations from USC. Professional expertise spans:

• Advertising strategy for global brands
• Entertainment industry marketing
• Sports branding and sponsorship
• Cross-platform storytelling

Markgraf leverages 30+ years of industry experience building world-class brands for NIKE, FOX Sports, Sky Television, Jaguar, and Land Rover. His teaching integrates real-world case studies from major advertising campaigns. Current residence is Hermosa Beach with his dog Harper while his two children attend college.