Marcela Amiune

Marcela Amiune is a Part-Time Lecturer of Communication at the Annenberg School for Communication and Journalism at the University of Southern California (USC). She is affiliated with multiple academic programs, including Communication Management (MCG), Communication Management Online (MCG), Global Media and Communication (MA), Public Relations and Advertising (MA), and Public Relations Innovation, Strategy and Management (Online) (MS). Her expertise spans advertising, business strategy, cultural intelligence, leadership, and technology innovation.

• Graduate degree in business administration
• Certifications from the International Coaching Federation in coaching and facilitation

Amiune focuses on sustainable organizational efficiencies through behavioral economics, brand and culture strategy, and agile performance. Her applied communications work bridges C-level executives, tech experts, and learning/development departments globally, with experience at British Petroleum, Fitbit, Pioneer, and Google/YouTube. She integrates cultural intelligence and mind-shifting paradigms to drive personal and organizational alignment for well-being.

At USC Annenberg, she teaches Global Marketing Communication, Personal Branding, and Analytics and Research Methodology, while contributing to curriculum development and admissions. Her collaborations include institutions like The Bill Gates Foundation, Arizona State University, and the European Earth League.