Stylés Akira

Stylés Akira is a Part-Time Lecturer at the USC Annenberg School for Communication and Journalism, specializing in Communication Management. With over a decade of experience in the entertainment industry and strategic client work for major corporations like Google, Samsung, Pepsi, and General Motors, he founded The Annie Agency, a marketing startup utilizing Positive Deviance principles. His academic background includes a PhD and MA in Communication from USC Annenberg.

• Expertise: Advertising, Arts and Culture, Entertainment, Entrepreneurship, Ethics, Global Communication, Groups/Organizations/Networks, History, Management, Policy and Law, Popular Culture, Science Communication, Social Justice, Social Media, Technology and Innovation

Research Focus: Stylés’ work bridges mass communication, branding, and identity signaling. His dissertation, "Project Designer ID: Brands, T-shirts, & the Communication of Identity," examines how T-shirt designs function as mediums for social identity and brand value positioning, incorporating semiotics and behavioral economics. This research was accompanied by a documentary film.