معرفی
Dr. Emma Hógó is an Associate Professor at the Department of Ergonomics and Psychology within the Institute of Applied Pedagogy and Psychology at Budapest University of Technology and Economics. Her research focuses on product experience, ergonomics, and market segmentation through methodologies like eye tracking and Q-methodology. She holds a doctoral degree in Technical Management from the same university and has been affiliated since 2006, initially as an Assistant Professor before her promotion. Her professional work includes projects on in-store customer behavior analysis, ergonomic workplace evaluations, and product usability testing with companies like Magyar Telekom and Coca-Cola. She teaches courses in ergonomics and product management.
- Education: PhD in Technical Management (2003), Certified Technical Manager (2003), Product Management specialization.
- Research Projects: Development of mobile eye tracking devices (2009-2011), ergonomic assessments for Magyar Telekom (2007), and workforce evaluations for Mars Hungary (2009).
Dr. Hógó’s work bridges ergonomics with marketing, emphasizing practical applications in retail and product development. She contributes to both academic and corporate sectors through her empirical research and methodological innovations.
