معرفی
Emi Moriuchi is an Associate Professor in the Department of MIS, Marketing, and Analytics at Saunders College of Business, Rochester Institute of Technology. She holds a BA from Manchester Metropolitan University (UK), an MA from Hawaii Pacific University, and a PhD from the University of Manchester (UK).
Her research focuses on the intersection of technology and consumer behavior, with particular expertise in AI applications in healthcare, cross-cultural consumer studies, and marketing analytics. Moriuchi employs advanced methodologies including eye-tracking, structural equation modeling, and empirical studies to examine how consumers interact with emerging technologies.
Her work reveals significant trends in human-robot interaction, voice assistant adoption, and cross-cultural differences in e-commerce behavior. Recent research shows how anthropomorphic features in AI affect healthcare adoption and how cultural background influences online review processing.
- Fulbright U.S. Scholar Award recipient for international research
- Fulbright Specialist Program awardee
- Regular contributor to top journals including Journal of Business Research, Psychology and Marketing, and International Journal of Hospitality Management
Moriuchi actively mentors students through MKTG-799 Independent Study and teaches core courses in marketing analytics at both undergraduate and graduate levels. Her research has practical applications for healthcare providers implementing AI systems, hospitality companies deploying service robots, and marketers developing cross-cultural digital strategies. She leads research projects examining health communication technology, consumer engagement with voice assistants, and cultural differences in technology adoption.
