Matthew Vollmer

Matthew Vollmer serves as a Lecturer in the Department of MIS, Marketing, and Analytics at Saunders College of Business, Rochester Institute of Technology. With 15+ years of professional business experience including entrepreneurship, he bridges industry practice and academic research in consumer technology interactions.

His educational background includes a Master of Science in Media Arts and Technology from RIT (2018) and a doctoral degree. Key research domains:

• AI technology acceptance in consumer contexts
• Public perceptions of emerging technologies
• Social media disinformation dissemination
• Digital media's impact on loneliness
• Digital sexual consent communication

In pedagogy, he focuses on leveraging emerging technologies for marketing competitive advantage. Current courses include Data Literacy (BANA-255), Consumer Behavior (MKTG-350), and Product & Brand Management (MKTG-776), emphasizing critical thinking about future business landscapes through historical context and solutions-focused frameworks.