معرفی
Elma Melkić is a lecturer at Algebra University of Applied Sciences, affiliated with the Business School and specialized in the Department of Digital Marketing. She holds both undergraduate and graduate degrees in digital marketing from the same institution.
Her professional expertise spans digital communications, brand strategy, and marketing analytics, gained through freelance projects and roles in multinational companies like Carlsberg Croatia and Jamnica plus. She has managed digital marketing campaigns across diverse industries, including luxury real estate, beverages, and hospitality, with a focus on SEO optimization, social media management, and website development.
Elma’s work emphasizes practical applications of digital marketing in regional markets (Croatia, Serbia, Bosnia and Herzegovina) and aligns with academic programs at the university. Her career reflects a blend of industry experience and educational instruction.
