معرفی
Dan Li is an Associate Professor of Marketing at Widener University, specializing in digital marketing, social media, marketing analytics, and international marketing. She is affiliated with the Marketing (BSBA) program and has established herself as a respected researcher in consumer behavior and digital marketing domains.
Dan Li earned her PhD in Marketing and Advertising from the University of Texas at Austin in 2018. Prior to her doctoral studies, she gained substantial industry experience working as an SEM manager at Mindshare and as a key account director of international markets at iPinYou, where she led teams serving multinational brands including Nestle, BP, Cisco, Caterpillar, and LG Electronics.
Her research program centers on consumer behavior with particular emphasis on psychological ownership and consumer happiness. Using mixed methodologies, she investigates sources that generate consumer happiness and improve well-being across diverse contexts including augmented reality advertising, Super Bowl advertising effectiveness, emotional facial expressions in advertising, and counterfeit luxury consumption. Her work demonstrates how psychological ownership influences consumer happiness both before and after product consumption, with implications for marketing strategy and customer experience design.
Professor Li's publication record shows a clear trajectory examining psychological mechanisms behind consumer behavior, with consistent output in reputable journals and conference presentations. Her research on 'purse parties' and psychological ownership has received media attention, including features in WalletHub.
Dan Li is an active member of the academic community with professional affiliations including the American Marketing Association, Academy of Marketing Science, and American Academy of Advertising. She has served as a session chair at the Academy of Marketing Science Annual Conference, demonstrating her standing in the field.
In her teaching practice, Professor Li draws on her industry experience to create an exciting and rigorous learning environment that emphasizes experiential learning. Her background with major multinational brands provides practical context for her courses in digital marketing and related areas.
