Ella Cranmer

Dr. Ella Cranmer is Senior Lecturer in Information Technology Development and Emerging Technologies Researcher at Manchester Metropolitan University Business School. Her work examines organizational adoption and implementation of immersive technologies across sectors.

Research focuses on:

• Augmented/virtual reality business applications
• Industry 4.0 implementation frameworks
• Technology-enhanced customer experiences
• Digital transformation barriers in SMEs

Leadership includes research associateship at the Creative AR VR Hub. Recent projects include Manchester Art Gallery's Google Glass implementation, Geevor Tin Mine Museum VR development, and Heritage Lottery-funded Manchester Jewish Museum AR. Her course leadership earned Business Technology the 'Course of the Year 2022' award.

Honors include:

• IFITT Best PhD Proposal (2016)
• ITT PhD Student of the Year Runner-Up (2016)
• MMU 3 Minute Thesis winner (2016)
• ATHE Institutional Best Student (2013)