معرفی
Elizabeth Mays is a Teaching Professor at the Walter Cronkite School of Journalism and Mass Communication, Arizona State University. She specializes in digital audiences, curriculum design, and open education initiatives. Her work focuses on digital marketing strategies, including SEO, PPC, and social media analytics for client companies. She has developed capstone courses where students analyze digital performance for real-world clients.
Education: Master of Mass Communication (Digital Media Entrepreneurship) from the Walter Cronkite School.
Research interests include open educational resources (OER), collaborative textbook authoring, and leveraging digital tools in journalism education. Her award-winning work includes co-editing A Guide to Making Open Textbooks With Students, recognized by the Open Education Consortium in 2018. She also contributes to platforms like Rebus Foundation and Pressbooks, advancing open education movements.
Professional roles include outreach director and assistant director at the Cronkite School and Reynolds Center, managing digital marketing, website redesigns, and email campaigns. She has led projects such as the Introduction to Covering Financials email course and Guide to Business Beat Basics ebook.
