Abby Zufelt

Abby Zufelt is a Clinical Assistant Professor at the Cronkite School (Walter Cronkite School of Journalism and Mass Communication) at Arizona State University (ASU). She specializes in digital marketing strategy, podcasting, and media communication. Her role includes leading the Cronkite Agency’s Digital Marketing capstone course, where students execute real-world campaigns for clients. Zufelt is also the creator and host of the award-winning podcast Working Girl Talk, recognized in the top 2.5% of global podcasts (ListenNotes).

Education:

• Master's degree in Film and Media Studies, Arizona State University
• Bachelor's degree in Journalism, Cronkite School (ASU)

Research & Expertise: Focuses on integrating digital marketing tactics with pop culture analysis, emphasizing career development for marketers. Her work bridges traditional journalism practices with modern digital strategies, including SEO, social media management, and email marketing.

Awards:

• 2025 AZ Foothills' Best Podcast Award
• 2022 Silver Signal Award (Self-Help/Self-Improvement category)
• 2020 AZ Foothills' Best Podcast Award

Advising & Service: Advises the Cronkite School’s Fashion Journalism Student Organization (The Chic Daily). Serves on ASU’s Curriculum and Academic Programs Committee (CAPC). Actively involved in gender equity initiatives via board membership with We Make Noise and Spotify’s Advertising Soundboard.

Labs/Teams: Oversees the Cronkite Agency, a student-led digital marketing firm. Collaborates with industry partners like Arizona PBS and Eller Executive Education.