معرفی
Aleksej Heinze is a Senior Professor of Digital Marketing at KEDGE Business School, holding a PhD from Salford Business School (2008). He co-authored the third edition of Digital and Social Media Marketing: A Results-Driven Approach and leads the Passport to Trade 2.0 project, offering business culture guides for 31 European countries.
- Current research focuses on digital transformation in anti-corruption via corruptiondata.eu (2024–2028)
- Co-developing a MOOC on corruption to enhance global transparency education
- Regular judge at the European and Global Search Awards for SEO/PPC excellence
His articles reflect expertise in SEO, social media analytics, stakeholder engagement, and global marketing strategies. Collaborations span academia, industry case studies, and policy initiatives.
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