Elizabeth Luke

Elizabeth Luke is an Adjunct Professor at the USC Annenberg School for Communication and Journalism and serves as Brand Communications Lead at Pinterest. She is also a board member of the USC Annenberg Center for Public Relations and Comfort Cases, a nonprofit supporting foster care youth. With over a decade of experience in communications, she has held roles at Twitter, High10 Media, and Nielsen.

• Education: Communications degree from USC Annenberg

Her expertise centers on the intersection of technology, advertising, culture, and digital media. She specializes in social media strategy, diversity initiatives, and public relations, with a focus on brand storytelling in tech and advertising ecosystems.

Luke’s research interests explore how digital platforms shape cultural narratives and advertiser engagement. Her work emphasizes inclusive communication strategies and the societal impact of social media trends.

Scientific Awards

• PR Week’s 40 Under 40 (2018)

She has interviewed prominent figures like Twitter CEO Jack Dorsey and Gabrielle Union, and spoken at venues including the Apollo Theater and Advertising Week. Her industry experience spans over a decade, with a focus on brand communications and media relations.