Loren Medina

Loren Medina serves as an adjunct instructor in the Music Industry program at the USC Thornton School of Music, leveraging 21 years of industry expertise through her ownership of Guerrera Marketing & PR Inc.—a bilingual agency specializing in public relations, marketing, and brand partnerships for avant-garde Latinx artists including Kali Uchis, Jessie Reyez, and Omar Apollo.

Her academic foundation includes a Bachelor of Arts in Psychology from Boston University and a Master's in Communication Management from the USC Annenberg School of Communication and Journalism. As an active Recording Academy member, she has spoken at major industry forums such as the Latin Grammys, Latin Billboards, and Hispanicize conferences.

Medina's professional focus bridges music industry innovation with cross-cultural branding, emphasizing Latinx artist development and strategic marketing. Her philanthropic work includes founding Travel With Purpose (2014), a non-profit empowering women of color through financial project support.

• Las Rosas Honoree (2016) for NGO impact via Caribbean Central American Association

With extensive executive experience at Sony Music Entertainment and Digital Girl Inc.—representing icons like Shakira and Ricky Martin—she integrates real-world industry leadership into academic instruction while maintaining global outreach across 47 countries.