Elena Ji

Elena Ji serves as an Academic Casual staff member and PhD candidate within the Department of Management at Macquarie Business School, Macquarie University. Her academic profile bridges theoretical research and practical business applications, focusing on digital innovation frameworks and organizational knowledge systems.

Her research interests form a cohesive framework centered on:

• Customer Knowledge acquisition through digital channels
• R&D Intensity as a strategic capability enhancer
• Absorptive Capacity in knowledge-intensive environments
• Social Media's transformative role in business innovation
• Innovation Performance measurement systems
• Multi-group Analysis for cross-contextual validation
• Moderation effects in complex business models
• Resource Constraints in emerging market innovation

Recent publications demonstrate consistent thematic progression, with both the 2023 Academy of Management abstract and 2024 Journal of Business Research article examining social media's innovation pathways through customer knowledge mediation. Her work establishes R&D intensity and absorptive capacity as critical boundary conditions, revealing how firms can systematically convert social media engagement into innovation outcomes across diverse operational contexts.

No scientific awards or grant funding details were documented in the source material. As a doctoral candidate, she currently holds no formal student advisory roles. The profile indicates no affiliation with dedicated research laboratories or structured research teams beyond standard departmental collaborations.