معرفی
Elena Giaretta is a Full Professor of Business Management at the University of Verona since 2011. She holds a Ph.D. from Parthenope University of Naples (1997). Her research focuses on innovation management, social innovation, and business ethics. She serves on committees like the Commissione AQ Terza Missione e Territorio and chairs the Commissione AQ Terza Missione. Giaretta has been recognized with awards including the 2010 TQM Journal Best Paper Award and the 2013 Department Merit Fund.
- Education: Ph.D. in Business Management (Parthenope University, 1997)
- Teaching: Leads courses like 'Creativity and Marketing Innovation' and 'Business Management' across undergraduate and graduate programs.
Research Interests: Giaretta explores entrepreneurial learning, sustainable innovation, and the viability of long-lived firms. Her work spans case studies on centenarian businesses and ethical dimensions of product innovation. She actively contributes to projects like #BIT (Business Innovation & Digital Transformation) since 2017.
Third Mission Activities: Includes public engagement such as interviews with industry leaders like Marisa Golo (Calzedonia Group) and participation in startup-oriented events for high school students. She also advises on sustainability and innovation in SMEs.
Labs/Centres: Affiliated with the LOOP Research Center (Circular Economy & Sustainability) and the Centro Cultura di Impresa.
Grants/Projects: Includes roles in EU-funded projects like the 2003 Firb (SMEs) and 2004 Prin (tourism systems management).