معرفی
Dr Edward Turner is an Associate Professor in the Department of Marketing at the University of Birmingham's Birmingham Business School, joining in January 2023. Prior to this, he held significant roles at Coventry University, including Curriculum Lead for Marketing, where he led curriculum development and accreditation processes.
- University: University of Birmingham
- School: Birmingham Business School
- Department: Department of Marketing
Edward completed his PhD at Lancaster University Management School in 2016, focusing on private equity ownership and lifestyle brands. He also holds an MSc in International Business Management from the University of Exeter and a BSc in Exercise and Sports Sciences from the same institution. His Postgraduate Certificate in Academic Practice was earned at Coventry University in 2017.
His research interests center on the intersection of academia and industry, particularly in authentic assessment, the use of innovative technologies in teaching such as marketing simulations, private equity, and marketing and retail strategy. He is passionate about practical applications of marketing education and has led major curriculum reviews.
His recent publications reflect an interest in events and experiential marketing, with a 2021 article on creating social legacy in mega event ceremonies. The work demonstrates a trend toward understanding the broader societal and emotional impacts of large-scale marketing and event strategies.
His notable scientific recognition includes securing funding from Innovate UK in 2022 for a Management Knowledge Transfer Partnership, highlighting his ability to bridge academic research with industry needs.
Edward has extensive experience in academic leadership, having guided marketing programs through EFMD accreditations and led curriculum development. His focus on innovative teaching methods suggests active engagement in pedagogical research and grants related to educational technology and knowledge transfer.
While no specific lab or research team is mentioned in the text, his work on authentic assessment and technology in learning suggests he may be involved in educational innovation initiatives within the Business School.
